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Role

Director
Editor

Director

Director

Client

Artist

Steelcase

Agency

Label

Someoddpilot

Project Type

Commercial

01

00

02

01

Project Overview

A brand changing its focus from product--to lifestyle. The desire to get a little messy.

No items found.

As one of the leading furniture manufacturers in the world, Steelcase has a deep focus on perfection; presenting their products in ways that display their attention to detail. For the "Better Is Possible" campaign we worked with them to change things up. They wanted to find a style that felt more warm, approachable, and contemplative.

Details

I worked to create something in a natural, messier-than-usual style while still embodying their lineage of design excellence and craftsmanship. We built an apartment in our studio and sought to make it feel as cozy as possible.

Director/Editor: Self

Creative Director: Greg Gayle

DP: Kevin Veselka

Colorist: Connor Weitz

No items found.

Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.

03

STORYBOARDS

No items found.

Role

Director
Editor

Director

Director

Client

Artist

Steelcase

Agency

Label

Someoddpilot

Project Type

Commercial

01

00

02

00

03

VFX - Behind The Scenes

01

Project Overview

A brand changing its focus from product--to lifestyle. The desire to get a little messy.

No items found.

As one of the leading furniture manufacturers in the world, Steelcase has a deep focus on perfection; presenting their products in ways that display their attention to detail. For the "Better Is Possible" campaign we worked with them to change things up. They wanted to find a style that felt more warm, approachable, and contemplative.

Details

I worked to create something in a natural, messier-than-usual style while still embodying their lineage of design excellence and craftsmanship. We built an apartment in our studio and sought to make it feel as cozy as possible.

Director/Editor: Self

Creative Director: Greg Gayle

DP: Kevin Veselka

Colorist: Connor Weitz

No items found.

Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.

03

STORYBOARDS

No items found.

ROLES

Editor
Cinematographer

CLient

Steelcase

Agency

Someoddpilot

Project Type

Commercial

ROLES

Editor
Motion Graphics

CLient

Steelcase

Agency

Someoddpilot

Project Type

Commercial

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