I worked with the team at Design Bridge to create a hype reel for Smirnoff Ice's new branding, style, and packaging. The goal was to come up with a bold and unapologetic refresh to the brand and show off all their colors, flavors, and new energy. I worked with a 3D artist to composite bottles & cans into various scenes and bring and in things like transparancy and refraction. I also created motion design and type animations for the copy.