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Carson Brown

Commercial

In The Archives

Herman Miller’s legacy dates back almost a century. Their archives contain everything from their iconic graphic design to the arwork of their famed designer, Bert Whatever.

Role

Editing

Motion Graphics

Director
Director
Client
Artist

Carson Brown

Agency
Label

Project Type

Commercial

01

Project Overview

A century’s worth of content

No items found.

To celebrate their hundred-year aniversary, Herman Miller wanted video documentation of their extensive archives. At the start of the project we had to ask ourselves, “where to begin telling a story around hundreds of thousands of intricate, iconic, and world famous pieces?” Almost every piece shown in the videos has influenced not only the office industry, but office culture across the globe. From the orignal cubicle, to the office chair itself, Herman Miller has defined what a quality workspace can be. With creative direction from Carson Davis Brown, we worked to create a series of videos that not only give life to the works, but the archive itself. We wanted to show boxes opening, shelves being pulled, posters sifted through in a way that was lightning fast.

Details

The videos were to have no music, no added emotion other than slick editing and the artwork itself. To breath life into the cuts we used extensive sound design, real recorded foley sounds from inside the warehouse and massive libraries of recorded sfx.

Creative Director: Carson Brown
Editor: Jeremy Freedberg
Sound Design: Jeremy Freedberg
Additional Editing: Carson Brown

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Carson Brown

Commercial

In The Archives

Herman Miller’s legacy dates back almost a century. Their archives contain everything from their iconic graphic design to the arwork of their famed designer, Bert Whatever.

Role

Editing

Motion Graphics

Director
Director
Client
Artist

Carson Brown

Agency
Label

Project Type

Commercial

01

Project Overview

A century’s worth of content

No items found.

To celebrate their hundred-year aniversary, Herman Miller wanted video documentation of their extensive archives. At the start of the project we had to ask ourselves, “where to begin telling a story around hundreds of thousands of intricate, iconic, and world famous pieces?” Almost every piece shown in the videos has influenced not only the office industry, but office culture across the globe. From the orignal cubicle, to the office chair itself, Herman Miller has defined what a quality workspace can be. With creative direction from Carson Davis Brown, we worked to create a series of videos that not only give life to the works, but the archive itself. We wanted to show boxes opening, shelves being pulled, posters sifted through in a way that was lightning fast.

Details

The videos were to have no music, no added emotion other than slick editing and the artwork itself. To breath life into the cuts we used extensive sound design, real recorded foley sounds from inside the warehouse and massive libraries of recorded sfx.

Creative Director: Carson Brown
Editor: Jeremy Freedberg
Sound Design: Jeremy Freedberg
Additional Editing: Carson Brown

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Carson Brown

In The Archives

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
In The Archives