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Davines

Commercial

We Sustain Beauty

We set into the woods to capture a story about connecting with nature. Davines want consumers to feel a connection with the earth every time their products are used.

Role

Editor
Cinematographer
Sound Design

Director
Director
Client
Artist

Davines

Agency
Label

Someoddpilot

Project Type

Commercial

01
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02
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01

Project Overview

Merging with nature

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Davines prides itself on it's sustainable product made with natural ingredients. Our goal was to make a project exemplified that notion. With a creative direction that wanted to merge our actors with nature, focussing on the beauty of the earth and outside rather than just simply hair, we shot for three days in the woods of northern California.

Details

I spent many weeks cutting this spot together and crafting sound design to create the most immersive thing I could muster.

Creative Director:
Kara Hamilton

DP(s):
Jeremy Freedberg
Taylor Russ

Producer:
Katey Meyer

Line Producer:
Ellen Evangeledes

AD:
Leila Sherbini

Production Assistant:
Spencer Elliot-Hair

Colorist:
Robert Morrow

Additional Editing:
Aliya Haq

Photography:
Carson Davis Brown

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Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

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03

STORYBOARDS

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Davines

Commercial

We Sustain Beauty

We set into the woods to capture a story about connecting with nature. Davines want consumers to feel a connection with the earth every time their products are used.

Role

Editor
Cinematographer
Sound Design

Director
Director
Client
Artist

Davines

Agency
Label

Someoddpilot

Project Type

Commercial

01
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00
02
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00
03
VFX - Behind The Scenes
triangle pointing right representing play button
01

Project Overview

Merging with nature

No items found.

Davines prides itself on it's sustainable product made with natural ingredients. Our goal was to make a project exemplified that notion. With a creative direction that wanted to merge our actors with nature, focussing on the beauty of the earth and outside rather than just simply hair, we shot for three days in the woods of northern California.

Details

I spent many weeks cutting this spot together and crafting sound design to create the most immersive thing I could muster.

Creative Director:
Kara Hamilton

DP(s):
Jeremy Freedberg
Taylor Russ

Producer:
Katey Meyer

Line Producer:
Ellen Evangeledes

AD:
Leila Sherbini

Production Assistant:
Spencer Elliot-Hair

Colorist:
Robert Morrow

Additional Editing:
Aliya Haq

Photography:
Carson Davis Brown

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Davines

We Sustain Beauty

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Triumph17

Run For Good

ROLES

Editor
Cinematographer

CLient

Davines

Agency

Someoddpilot

Project Type

Commercial

image of a long wide road in a wheatfeild with ppl running down it
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Ride ISO2

The Ride Never Ends

ROLES

Editor
Motion Graphics

CLient

Davines

Agency

Someoddpilot

Project Type

Commercial

triangle pointing right representing play button
image of a long wide road in a wheatfeild with ppl running down it
triangle pointing right representing play button
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Back to ALL WORK

black and white tv static
Nintendo
Nintendo Music
Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
In The Archives
A hand holding up a "peace" sign with the index and middle finger. It indicates that this button will take you back home.

Jeremy Lyon
Freedberg

Filmmaker | Editor | Motion Graphics
BEEP ME
Chicago
LA
CDMX
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